Head-to-head comparison across ratings, fees, asset coverage, and platform breadth.
4.7 / 5
Best overall broker for long-term investors, retirement, mutual funds, and cash management. Industry-leading sweep yield, zero-expense-ratio funds, and no PFOF on equities.
4.0 / 5
Best one-app financial life for beginners and casual investors. Unbeatable on $0 options + IPO access + 1% IRA match. Avoid if you trade OTC, options spreads professionally, or hold meaningful idle cash.
Each broker scored 0–5 across the same 8 dimensions.
Green cells mark the winner on each metric. Tie rows are uncoloured.
| Metric | Fidelity | SoFi | Winner |
|---|---|---|---|
| OverallEditorial score | 4.70 / 5 | 4.00 / 5 | Fidelity |
| Sub-ratingsCommissions & fees | 4.60 | 4.50 | Fidelity |
| Sub-ratingsPlatforms & tools | 4.40 | 3.50 | Fidelity |
| Sub-ratingsMobile app | 5.00 | 4.50 | Fidelity |
| Sub-ratingsResearch | 5.00 | 3.00 | Fidelity |
| Sub-ratingsEducation | 5.00 | 3.50 | Fidelity |
| Sub-ratingsCustomer service | 4.90 | 3.50 | Fidelity |
| Sub-ratingsRange of investments | 4.20 | 3.50 | Fidelity |
| Sub-ratingsActive trading | 4.30 | 3.00 | Fidelity |
| PricingLowest margin rate | 7.50% | 4.75% | SoFi |
| PricingDefault cash sweep yield | 3.26% | 0.01% | Fidelity |
| PricingPFOF on equities | Does not accept | Accepts | Fidelity |
| Asset class | Fidelity | SoFi |
|---|---|---|
| US stocks (NYSE/Nasdaq/AMEX) | Yes | |
| OTC / penny stocks | Limited | |
| Fractional shares | Yes | |
| Options (up to Level 4) | Yes | |
| US Treasuries | Yes | No |
| Corporate / muni bonds, CDs | Yes | |
| IPOs | Limited | |
| International direct | Yes | |
| Futures / futures options | No | |
| Crypto (direct) | Limited | Yes |
| Spot crypto ETPs | Yes | |
| Precious metals (physical) | Yes | |
| US stocks (NYSE/Nasdaq) | Yes | |
| OTC / Pink Sheets / OTCQB / OTCQX | No | |
| Fractional shares (Stock Bits) | Yes | |
| Options (single-leg + defined-risk spreads) | Yes | |
| Corporate / muni bonds | No | |
| Futures | No | |
| International stocks | No | |
| IPO Investing | Yes | |
| Pre-IPO / Private funds | Yes |